Our History

Avidity Science was launched on 1st August 2018, but its history dates back to 1969.

In 1969, Bill Edstrom Sr, a mechanical engineer at an automotive company in Milwaukee and a chinchilla hobbyist, had an idea which would eventually lead to the formation of Avidity Science. 

The concept of providing drinking water to animals automatically was born from creative thinking, engineering wit, and a desire to make a difference. In 1969 Bill Edstrom Sr. knew it was time for a change. And that’s when he invented an automated watering system that would enable the automated delivery of clean, fresh water to animals living in cages. Within a year, Edstrom entered the laboratory animal market by introducing a watering system designed specifically for this industry.

By the 1980’s Edstrom was a recognized name in the laboratory animal vivarium market and made the move into expand to the agricultural industry with the launch of unique watering and cooling systems for swine. The 1980’s also saw Edstrom introduce a ground-breaking environmental monitoring system for the vivarium, known as Watchdog. In the early 2000’s, Edstrom established sales and service representation in Europe to accommodate its growth internationally.

Coinciding with this expansion to Europe, was the inception of Triple Red Ltd in 1998. The company’s co-founders, Jon Durrant and Lynda Lee, had many years of industry experience and backgrounds in the NHS, commercial sales and service delivery. From its humble beginnings, Triple Red grew consistently to its current form with over 60 staff, (30 of whom work directly in customer service) and has over 14,000 sqft of office and warehousing. 

In 2016, Triple Red introduced a new range of bench-top laboratory water purification systems. Designed and built in the UK to the highest standards the Puro, Geno, Duo, Alto and Pico ranges produce pure water to match the requirements of all research laboratories and hospital facilities, from primary grade, Type 3, to ultra-pure, Type 1, water.

In late 2017 Triple Red was acquired by Edstrom Industries. The acquisition brought together a wealth of experience and knowledge from two industries into one complete company presence. 

Today, we are known worldwide as a leader in the design, manufacture, installation, maintenance, and repair of water purification, and automated animal drinking systems as well as access control, light control, environmental monitoring.   We service a variety of equipment in the life science, vivarium, and healthcare industries and are known in every corner of the globe.