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Privacy Policy
Last Updated: August 21, 2023
This Privacy Policy (“Policy”) explains how Avidity Science, LLC (“Avidity Science,” “we,” “us,” or “our”) collects personal information based on your interactions with us online, including via email or on our website when we offer, sell, or ship products through our website (the “Services”). This Policy applies to our collection and use of personal information and describes rights you may have with respect to your personal information. By using this website and otherwise interacting with us, you agree to the terms of our Terms of Use, including this Policy. Acceptance of this Policy does not constitute consent as a legal basis for processing your personal information under the GDPR. For further information regarding our GDPR obligations, please see the EU/UK GDPR Section here.
This Policy does not cover the personal information we collect about employees and independent contractors, or job applicants.
Notice at Collection: Personal Information We Collect
In the 12 months preceding the date of this Policy, we have collected personal information directly from our customers, website users, and representatives of entities with which we do business or may do business when visiting our website and/or through other interactions with us, requesting information about our Services and/or products and services, subscribing to our newsletter, emailing or calling us, registering for an account, placing an order for purchase, submitting a review or evaluation of our Services and/or products and services, or voluntarily providing information to us.
We have collected, and will continue to collect, the following categories of personal information in the 12 months prior to the date of this Policy.
- Personal identifiers: name, email address, home and/or work address, telephone numbers, username and password, billing and/or delivery address, and IP address
- Professional information: job title and information about your employer
- Commercial and financial information: records of products ordered or considered; payment information (albeit processed via a third party payments’ processor), including credit or debit card information; and other purchasing or consuming history
- Internet or other electronic activity information: your device and browser type; your operating system; your browsing and search history on our website; and information regarding your interactions with our website and advertisements
Notice at Collection: Purposes for Collection of Personal Information
We collect your personal information to provide our products and services to you; to establish and fulfill any contracts or customer orders; to verify your identity; to process your payment information; to provide customer support; to arrange for delivery; to contact you from time to time; to investigate and/or respond to your inquiries or complaints; to deliver advertisements and marketing promotions and offers about products we think may be of interest to you; to invite you to participate in market research or surveys; to customize your experience; and to audit and analyze the placement and effectiveness of our advertisements and other marketing efforts.
We also use your personal information to monitor or improve our website; for internal business analysis; to prevent fraud, activities that violate our Terms of Use or other contracts, or that are illegal; and to protect our rights and the rights and safety of our users and others.
For those who interact with us in a commercial capacity, we use your personal information to engage in business transactions with the entity you represent and market to or engage in diligence with the entities you represent.
Notice at Collection: Categories of Personal Information We Sell or Share and Related Information
When we engage in digital advertising, we may sell the following categories of personal information (according to the broad definition of “sell” under select state privacy laws) or we may share them for purposes of cross-context behavioral advertising: personal identifiers (IP address); and internet or other electronic activity information.
These categories of personal information are sold to or shared for cross-context behavioral advertising to advertising networks and other companies that facilitate digital advertising. We engage in such sales and sharing to facilitate digital advertising that is able to reach people that are most likely to be interested in the Services we provide. We do so by allowing third parties to place cookies or other tracking technologies on our website that may collect information about your online activities over time and across different websites or applications. For more information about the use of cookies and other tracking technologies, see the section “Our Use of Cookies and Analytics” below and our Cookies Policy.
To opt out of such sales and sharing of personal information, click here: Opt-Out Link
We do not sell or share for cross-context behavioral advertising any of the other categories of personal information we collect.
Notice at Collection: Retention Periods
Where you are a customer, we will keep your personal information for the length of any contractual relationship you have with us and after that for a period of 7 years in line with general documented information requirements.
Where you are a prospective customer and you have expressly consented to us contacting you for marketing purposes, we will only retain your personal information: (i) until you unsubscribe from our communications; or, if you have not unsubscribed, (ii) while you interact with us and our content; or (iii) for 24 months from when you last interacted with us or our content. After 24 months, we will request renewal of your consent.
We will retain your personal information for a short time beyond the specified retention period, to allow for information to be reviewed and any deletion to take place. In some instances, laws may require Avidity Science to hold certain information for specific periods other than those listed above.
We will otherwise retain your personal information for no longer than is necessary for the provision of the goods/services, internal analytical purposes, or to comply with our legal obligations, resolve disputes and enforce agreements (e.g. settlement). The criteria used to determine the retention periods include:
- how long the personal information is needed to provide the goods/services and operate the business;
- the type of personal information collected; and
- whether we are subject to a legal, contractual or similar obligation to retain the data (e.g., mandatory data retention laws, government orders to preserve data relevant to an investigation, or data that must be retained for the purposes of litigation or disputes).
Disclosure of Personal Information for Business Purposes in the Past 12 Months
The following chart describes the categories of personal information we disclosed to third parties for a business purpose in the 12 months prior to the date of this Policy.
| Categories of Consumers’ Personal Information | Categories of Third Parties to Which We Disclosed Personal Information for Business Purposes |
| Personal identifiers: name, email address, your home or work address, telephone numbers, username and password, your billing or delivery address, and IP address | Service providers that process payments, verify customer information, manage customer information and provide customer service (including through our call center), arrange for shipping and delivery; facilitate email communications, provide security services and cloud-based data storage, host our website and assist with other IT-related functions, advertise and market our products, provide analytics information, and provide legal and accounting services. |
| Commercial and financial information: records of products ordered or considered; payment information (albeit processed via a third party payments’ processor), including credit or debit card information; and other purchasing or consuming history | Service providers that process payments, verify customer information, manage customer information and provide customer service (including through our call center), arrange for shipping and delivery, facilitate email communications, provide security services and cloud-based data storage, host our website and assist with other IT-related functions, advertise and market our products, provide analytics information, and provide legal and accounting services. |
| Internet or other electronic activity information: your device and browser type; your operating system; your browsing and search history on our website; and information regarding your interactions with our website and advertisements | Service providers that provide security services and cloud-based data storage, host our website and assist with other IT-related functions, advertise and market our products, and provide analytics information. |
| Professional information: job title; and information about your employer | Service providers that process payments, verify customer information, manage customer information, and provide customer service (including through our call center), arrange for shipping and delivery; facilitate email communications, provide security services and cloud-based data storage, host our website and assist with other IT-related functions, advertise and market our products, provide analytics information, and provide legal and accounting services. |
Additional Information About How We May Disclose Personal Information and Purposes for Disclosures
We may also disclose your personal information as required or permitted by law to comply with a subpoena or similar legal process or government request, or when we believe in good faith that disclosure is legally required or otherwise necessary to protect our rights and property or the rights, property or safety of others, including to law enforcement agencies, and judicial and regulatory authorities. We may also disclose your personal information to third parties to help detect and protect against fraud or data security vulnerabilities. And we may disclose or transfer your personal information to a third party in the event of an actual or potential sale, merger, reorganization of our entity or other restructuring.
Personal Information of Minors
Our products and website is not directed to minors under the age of 13 and we do not knowingly sell or share for purposes of behavioral advertising the personal information of minors, including minors under 13 years of age.
Do Not Track Signals
Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals.
How We Keep Your Personal Information Secure
We implement and maintain reasonable security appropriate to the nature of the personal information that we collect, use, retain, transfer or otherwise process. However, there is no perfect security, and reasonable security is a process that involves risk management rather than risk elimination. While we are committed to maintaining a reasonable information security program, no such program can be perfect; in other words, all risk cannot reasonably be eliminated. Data security incidents and breaches can occur due to factors that cannot reasonably be prevented. Accordingly, it cannot be assumed that the occurrence of any given incident or breach results from our failure to implement and maintain reasonable security.
Links to Third-Party Websites
Our Services may contain links to affiliates and other websites that are owned or operated by third parties. Avidity Science is not responsible for any information that you provide on such sites and for their respective content, privacy policies, or security practices and procedures. To protect your information, we recommend that you carefully review the privacy policies of each and every website that you access. The aforementioned privacy policies apply only and solely to the information collected by our Services.
Changes to This Policy
We will review and update this Policy from time to time. If changes are made, we will update this Policy and reflect the date of such modification in the date above. If the changes are material, you will be notified via email or a notice on our website.
Accessibility
We are committed to ensuring that our communications are accessible to people with disabilities. To make accessibility-related requests or report barriers, please contact us at US.Info@avidityscience.com.
Contact Us
If there are any questions regarding this Policy or to request a copy of this Policy in another format or exercise any of your rights, you may contact us at US.Info@avidityscience.com.
U.S. State Data Privacy Rights
Laws in certain U.S. states give residents of those states specific rights with respect to the personal information collected about them. See below for more information.
CALIFORNIA PRIVACY RIGHTS
If you are a California resident, the California Consumer Privacy Act (“CCPA”) and other laws provide you with the following rights with respect to your personal information:
Your Right to Know About Personal Information We Collect
You can ask us for the following information from us with respect to the personal information we have collected about you in the 12 months prior to our receipt of your request:
- Specific pieces of personal information we have collected about you;
- Categories of personal information we have collected about you;
- Categories of sources from which such personal information was collected;
- Categories of personal information that the business sold or disclosed for a business purpose about the consumer;
- Categories of third parties to whom the personal information was sold or disclosed for a business purpose; and
- The business or commercial purpose for collecting or selling your personal information.
Your Right To Request Deletion of Personal Information We Have Collected From You
Upon your request and subject to exceptions in the law, we will delete the personal information we have collected from you.
Your Right to Request to Correct Personal Information We Hold About You
You have the right to request that we correct personal information we hold that you believe is not accurate. We will take steps to determine the accuracy of the personal information that is the subject of your request to correct, and in doing so will consider the totality of the circumstances relating to the personal information you have identified as being incorrect. We may ask that you provide documentation regarding your request to correct in order to assist us in evaluating the request.
Your Right to Ask Us Not to Sell or Share Personal Information We Have Collected About You
With respect to those categories of personal information that we sell to third parties or share with third parties for the purpose of cross-context behavioral advertising, you have the right to opt out of such sales and sharing.
California Shine the Light
California Civil Code Section 1798.83, also known as the “Shine the Light” law, permits California residents to annually request, free of charge, information about the personal information (if any) disclosed to third parties for direct marketing purposes in the preceding calendar year. To make a request, please contact us at US.Info@avidityscience.com.
Our Commitment to Honoring Your Rights
If you exercise any of the rights explained in this Policy, we will continue to treat you fairly. If you exercise your rights under this Policy, you will not be denied or charged different prices or rates for goods or services, or provided a different level or quality of goods or services than others.
Exercising Your Rights and How We Will Respond
To exercise your rights to know, delete or correct your personal information, or to ask a question, contact us at US.Info@avidityscience.com or 800-558-5913 or USA Contact Avidity Science. For such requests, we will first acknowledge receipt of your request within 10 business days of receipt of your request. We will then provide a substantive response to your request as soon as we can, generally within 45 days from when we receive your request, although we may be allowed to take longer to process your request in certain jurisdictions or under certain circumstances. If we expect your request is going to take us longer than normal to fulfill, we will let you know.
You can direct us not to sell your personal information or share it for purposes of cross-context behavioral advertising here. For such requests, we will comply no later than 14 business days after receipt of your request.
We usually act on requests and provide information free of charge, but we may charge a reasonable fee to cover our administrative costs of providing the information in certain situations. In some cases, the law may allow us to refuse to act on certain requests. When this is the case, we will endeavor to provide you with an explanation as to why.
Verification of Identity – Requests to Know, Delete or Correct
We will ask you for two pieces of personal information and attempt to match those to information that we maintain about you.
If we are unable to verify your identity with the degree of certainty required, we will not be able to respond to the request. We will notify you to explain the basis of the denial.
Authorized Agents
You may designate an agent to submit requests on your behalf. The agent can be a natural person or a business entity.
If you would like to designate an agent to act on your behalf, you and the agent will need to comply with our verification process:
- Requests to Know, Delete or Correct Personal Information: If the agent submits a request, the agent will need to provide us with your signed permission indicating the agent has been authorized to submit the request on your behalf. We will also require that you verify your identity directly with us or confirm with us that you provided the agent with permission to submit the request.
- Requests to Opt Out of Sale or Sharing: If the agent submits a request to opt out of the sale of your personal information or the sharing of your personal information for purposes of cross-context behavioral marketing, the agent will need to provide us with your signed permission indicating the agent has been authorized to submit the opt-out request on your behalf.
Please note that this subsection does not apply when an agent is authorized to act on your behalf pursuant to a valid power of attorney. Any such requests will be processed in accordance with California law pertaining to powers of attorney.