WATERFORD, Wis., July 31, 2018 - Today Edstrom Industries, LLC and its UK-based subsidiary Triple Red Limited, announce they will unify the company under the name Avidity Science. The change is a key part of the company's strategic plan to build a diversified research solutions business which exceeds the product and service needs of scientists and healthcare customers around the world.
The new name marks the beginning of a significant chapter in the company's history, providing a platform to add product lines and to integrate acquired businesses. The company will leverage its combined resources to develop and market high-quality products and solutions and to provide superior service to its laboratory customers around the world.
Doug Lohse, CEO of Avidity Science explains, "The Edstrom and Triple Red organizations have a combined 70 years experience in providing pure water solutions and services to the global science community. Our proud history has been built on a foundation of excellent customer service, providing worry-free support for our unique equipment offering. The new Avidity Science name reflects the enthusiasm by which we will build on that history, expand our reach and support our vision of enabling science to improve the quality of life."
In conjunction with the new company name, Avidity Science is also excited to announce its new website www.AvidityScience.com. The website succeeds the previous websites operated by Edstrom and Triple Red. "The new AvidityScience.com website will allow our customers to more efficiently interact with us and quickly find the information they need. We have grown rapidly in the past year, and this website helps us continue that growth by better supporting our customers'," says Clement Feng, VP Marketing and Strategy at Avidity Science.
To learn more about Avidity Science, please watch the video here:
Avidity Science is a worldwide leader in water purification systems and laboratory equipment for scientific research and healthcare facilities. Since its inception in 1969, it has built a leadership position in the laboratory research market through a unique combination of water purification and delivery, environmental monitoring, and service solutions. Visit us at: www.AvidityScience.com.